Engagement Metrics Laundering Cycle

2025 December #009. In economies where every glance extracts value, what rituals might we develop to protect the unprofitable act of lingering? This investigation began by asking what material culture would emerge from resistance movements against attention capture. Rather than depicting noble refusal or digital detox aesthetics, I pursued something more ambiguous: the literal mechanics of laundering engagement, rendering metrics meaningless through industrial-scale processing.

The washing machine becomes a perfect metaphor not for cleansing ourselves of social media, but for the cyclical fut